Issue 41
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Australia Post's quarterly magazine 'Priority' now published on the World Wide Web
The China Solution
Australia Post`s international logistics unit is continuing its expansion and proving that it can meet customer`s needs. Stephen Dabkowski reports on what customers are calling the "China Solution".
Delivering China on a plate
What Post Logistics was able to do was create a unique and more cost-effective supply chain using Sai Cheng in China and Star Track Express in Australia (both Australia Post joint-venture companies).
Superstar of Stationery
Kristina Karlsson, creative director and founder of international home stationery business kikki.K, talks about starting from scratch , avoiding burnout and her love affair with stylish stationery.
The business of property
Corporate real estate management plays an important role in improving corporate performance and in providing productive workspaces for staff.
A calling for customers
Karen Ganschow, Director relationship marketing, Telstra consumer and channels, was recently named by ADMA as Australian direct marketer of the
year 2007.
Retailing by the book
Catalogues are increasing not only in volume, popularity and production quality but also in the use of segmentation and personalisation. Priority reports on the rise of the catalogue around the world.
Powerful prospecting
A new prospecting database is set to give businesses more complete information about potential customers – and greater options for targeting them.
Tiny ad, huge results!
A direct mail piece that can only be viewed under a microscope won
a 2007 Cannes Lion and ADMA award – and has attracted lots of attention worldwide.
A pearl of a campaign
A savvy real estate agency in Broome has used "shiny pearls" to add lustre to its marketing.
Finding subscribers
Targeting "subscription hotspots" resulted in a very successful subscription campaign for The Canberra Times.
Caring for the community
Recognising staff who are helping to build stronger communities is an important focus of the Australia Post Community Champion Award.
Risky Business
New laws are placing Australian businesses at the frontline of the fight against money laundering and terrorist funding.
Outsourcing your AML checks
Verifying the identity of customers can be a time-consuming
chore for businesses. But Australia Post is offering an effective solution for outsourcing this task.
Toys for the boys
After enduring a tough start-up period in the early 1970s, Ross Mylrea has gone on to build a large and successful retail business.
Booming baby business
A decision to take his retail baby business online has paid off for Bunbury business man Michael Zaknic.
Hot Favourite
A desire to source and sell hard-to-find objects has led one
entrepreneur into a business that’s keeping her busy day and night.
Mailroom assistance
A review of their mailroom operations showed the Royal Automobile Club of Victoria (RACV) that it would be cheaper and more effective for them to outsource.
Quality mail lodgements
Bulk mail customers in Australia have improved the quality of their mail lodgements – and boosted the efficiency of mail acceptance and processing using Australia Post`s Process Improvement Program.
Working through depression
There are many compelling reasons for businesses to manage depression and related illnesses in their workplace - and to provide support and services to their employees.